writer. tough cookie.

Hi, I’m Harini! I’m a creative writer with five years of experience in advertising and marketing. In 2023, I moved from Bangalore to Berlin and fell completely in love with this eccentric, bustling city. Apart from my job as a Content Specialist at IU International University, I spend my time between the cinema (special thanks to the Yorck Kino card) and my latest favourite class on Urban Sports Club.

Some things I love: dogs. A fat chocolate chip cookie. Summer-time. Video essays on pop culture. Pinterest. A good yap sesh. Books with unhinged female protagonists. Deadlifts. Journalling. YouTube deep dives. Fashion. The movie 13 Going On 30.

Some things I do not love: yoghurt. And capital letters in headings (not sure who influenced me more, e. e. cummings or ariana grande).

my work.

I have five years of experience in advertising, film and marketing.

  • In my role in the International Marketing and Communications team at IU (a German private university), I have created and supervised content, brand image, and tone of voice across platforms, implemented SEO optimisation to increase organic traffic and led workshops across departments on AI prompt generation to increase efficiency of workflows.   

  • As Head of Content at Viewfindr Films (an advertising agency in Bangalore), I have worked with over 80+ brands, creating campaigns, commercials, product ads and social media strategy. 

  • I have experience in representing films in international film festival circuits, and negotiating meetings with distributors and buyers.

  • Working on production crews to run sets and on pre-production to create content for television game shows for Star TV channels.

    • PG Diploma, Writing for Film, TV and Games | Vancouver Film School, Canada

      2018 - 2019

    • MA Communication and Video Production | University of Hyderabad, India

      2016 - 2018

    • BA (Triple Major) English, Psychology, Economics | Mount Carmel College, India

      2013 - 2016

    • Content Specialist, International Marketing Team at IU International University of Applied Sciences

      Jun 2023 - Jun 2025

    • Head of Content, Viewfindr Films

      Jul 2020 - Dec 2022

    • Producer’s representative at IFFI (International Film Festival of India) Film Bazar, Bioscope Films

      2019

    • Crew Member, Whale Tale Productions for Star TV

      2018

    • Ziana

      Kumaran Bookhouse, 2008 | Children's fiction novella

    • The Secret in the anthology Voices from the Attic

      Attic Publications, 2017 | Short story in anthology

    • Cinema by the Sea

      The Week, 2017 | Magazine article

    • Adobe Primiere Pro

    • Final Cut Pro

    • Canva

    • StoryBlok

    • Jira

    • English (Native Level)

    • German (A2 ongoing)

    • Hindi (Conversational)

    • Tamil (Conversational)

    • Malayalam (Conversational)

    • Kannada (Conversational)

my favourite poem.

‘the orange’ by wendy cope.

my camera roll.